Marketing e Posicionamento, o que a IA do ChatGPT tem a dizer?

Estava brincando com o ChatGPT da OpenAI e resolvi testar se seria capaz de escrever um texto sobre Marketing e Posicionamento. Posso dizer que conseguiu e fez um trabalho justo.

Em seguida compartilho o texto em inglês que foi gerado mas fiquei pensando o quanto os resultados nos surpreendem e porque nos surpreendem.

Mais cedo vi esse tweet:

ChatGPT is an AI that has mastered a unique human skill, bullshitting. It knows what the shape of a good answer looks like but often not the details.

But we’re now learning that even technical people are happy with an answer that looks right instead of is right.
— Dare Obasanjo (@Carnage4Life) December 5, 2022

Isso me fez pensar porque pode ser aquele fenômeno onde a resposta é tão genérica que parece ter sido criada com a maior inteligência do mundo.

Quase como os resultados de horóscopo e signos. Ou então os resultados da análise de perfil do Spotify no Wraped que também gerou uma conversa no Twitter.

De qualquer forma, se é de fato bom porque nos envolve com o que Dare constata sobre “bullshitting” ou se realmente as respostas são boas e tem algo mais nessa inteligência, o resultado é interessante.

Fico pensando como vai ser a automação para textos (no universo de SEO tem muito dessa geração automática de conteúdo) focados em jogar com o algoritmo de busca, por exemplo.

Enfim, aqui está o que a IA do ChatGPT escreveu sobre Marketing e Positioning.

Marketing and positioning are crucial elements of any successful business. In today’s competitive market, it’s essential to understand how to effectively market and position your products or services in order to stand out from the competition and attract customers.

Marketing is the process of promoting and selling products or services to potential customers. It involves a range of activities, including advertising, public relations, and sales. Marketing helps businesses to create awareness and interest in their products or services, and ultimately drive sales.

On the other hand, positioning is the process of creating a unique and compelling image or identity for a product or service in the minds of potential customers. It involves differentiating the product or service from its competitors and highlighting its unique features and benefits.

To effectively market and position a product or service, it’s important to understand your target audience and what they are looking for. This will help you to create marketing messages and campaigns that resonate with your audience and encourage them to buy your product or service.

It’s also essential to conduct market research to understand the competitive landscape and identify opportunities to differentiate your product or service. This will help you to create a unique and compelling positioning strategy that sets your product or service apart from the competition.

Once you have a clear understanding of your target audience and the competitive landscape, you can develop a marketing and positioning plan that outlines the specific tactics and strategies you will use to promote and sell your product or service. This plan should include details on how you will reach your target audience, what messages you will use to promote your product or service, and how you will position your product or service in the market.

Implementing your marketing and positioning plan will require a combination of tactics, including advertising, public relations, and sales. It’s important to track the effectiveness of your marketing and positioning efforts and make adjustments as needed.

Overall, marketing and positioning are essential elements of any successful business. By understanding your target audience and the competitive landscape, and implementing a well-planned marketing and positioning strategy, you can effectively promote and sell your products or services and stand out from the competition.